Our Mission
Every child deserves
to be found.
UnLost started with a simple, painful truth: too many children go missing, and too many good people watching simply don't know how to help. We built a system to close that gap — one shirt at a time.
The System
How It Works
Register Your Parent Profile
Create a secure profile with your name, and your contact information. This data is encrypted and never sold. You control it. It is used to generate a QR code that is unique to your user profile. You child or loved one's personal information is not needed.
Purchase Any UnLost Shirt
Browse our collection of premium, comfortable shirts for kids and adults. Each one is made with high-quality fabric and will be shipped with your unique QR code printed on it.
They Wear It. You Breathe Easier.
Your child wears the shirt at busy places — theme parks, fairs, school events, airports. If they wander off, anyone who finds them can scan the QR code with any smartphone. No app required.
Instant Connection. Reunion in Minutes.
The scan shows your contact details instantly. The good samaritan calls you. You and your loved one are reunited. That's it.
Our Story
Where It Started
I turned around for 45 seconds at a county fair. That was enough.
UnLost was founded by a parent who experienced the terror of a child wandering away in a crowd. Those three minutes felt like a lifetime. When their child was found — confused but safe — the question stuck: what if no one had known whose child this was?
The technology already existed. Smartphones are everywhere. QR codes are universal. What was missing was a wearable, fashionable, comfortable product that parents actually wanted to put on their kids — and that kids actually wanted to wear.
UnLost is that product. Every design is crafted to be cool enough that children want to wear it, and mission-critical enough that parents feel genuinely safer.
Shop the CollectionOur Partners
Trusted By Child Safety Organizations
We partner with national nonprofits, law enforcement agencies, and school districts to expand the UnLost network and keep children safer everywhere.